Public relations specialists build and maintain a positive public image for a company or organization. They create media, from press releases to social media messages, that shape public opinion of the company or organization and increase awareness of its brand.
No matter the size or success of an organization, having a public relations team is necessary to build trust with your customers. By definition, the practice establishes mutual lines of communication, understanding, acceptance, and cooperation between a company and its audience.
Blackstone provides and covers all activities for public relations including: